advertising lecture

The lecture started by posing an interesting question "Is advertising prostitution?" At the start the lecture gave the common negative views towards advertising asking if it encourages damaging ideas in society. Whether thats encouraging people perceptions of what we need in day to day life and that adverts slowly change our perception of the world around us. Advertisement definitely does change how people see the world but the context of the adverts roots determine whether the intention of the advert is ill mannered or not. Advertisement is necessary in the capitalist society we live in as it helps to drive our economy which drives our fundamental way of life. Whether that way of life is good or not is irrelevant to the fact advertisement is positive in this context Propaganda is a type of advertisement, which can be used by artists and idealist to promote ideologies or challenge the norm. A think will greatly improve the society around them. The lecture challenged the negative connotation normally associated with it and made me think differently about the term advertisement.