seminar: Animation in the commercial realm

Animation in the commercial realm is was the polar opposite to the auteurship seminar. Where an auteur created animation for artistic purposes the commercial animator creates them purely for financial gain both for them and another party.

Animation for the commercial realm may make some cringe as its twisting an art form to become a tool of capitalism. Its animation used in adverts to control the minds of unsuspecting future consumerists. The ideas behind these are considered to be churned out in a meaningless effort to sell products. This however is not always the case. Adverts are often treated as animation shorts with a purpose. Does an animation having a purpose in the commercial realm take away from its artistic properties? in my opinion no. I feel that the an animation having a hidden motive does not retract from the art of the animation. The thought processes and the artistic properties behind those animations are the same as artistic made shorts. This was proven by many examples shown to us in the seminar. Although there are plenty of animations in the commercial realm that are unimaginative there are many exceptions.