Animated response

The basis for my visual response was to directly input into my essay. Since my question was hard to get solid evidence that directly answers it I needed to create a study that gave me useful data. I decided to test whether moving image could generate different emotional responses from the same piece of music. I would get data using a survey from a range of people research. I decided to create 4 videos which would try and produce 4 different emotional responses. 

One of my starting places for research was an edit of pixar colouring through different films. https://vimeo.com/105089367 was really useful to understand how I could use colour in my animations and which colours evoke which emotions. 

After researching for the written section I knew colour was going to be a very integral part of my visual responses. I started reading up on the job of the colourists:(http://www.fastcodesign.com/3048719/evidence/inside-the-manipulative-world-of-film-color-correction) This was a very useful article explaining the general basis of the job. I applied colour correction to all the finished animations to help alter emotions more. 

I started researching into the themes of all the different videos. A really good example of work I found that helped show how imagery can effect mood was the use of breathing shapes. These shape are designed to help people calm down. The slow and smooth moving shapes are very relaxing to look at.

Energy levels of the animations where also very important. Users can connect with the energy of movement so changing speeds can make people think different things. Calming should be smooth and slow compared to exciting should be quick and sporadic.

I listed all the possible imagery that could work for happy, sad, on edge and calm that could work in an animation. Then worked with all the ideas that I thought would be most effective.

putting together the questionnaire was quite difficult as I didn't want to coerce people through my wording I needed the answers as reliable as possible.
The questionnaire I used:
If you could spare 2 minuets of your time it would be really appreciated. I’m doing a case study with the question “Does moving image change how we perceive sound?” I’ve created a series of animations to a short clip of music. Please watch the video and fill in the questionnaire.
Write one or two of the emotions from the list for each question:
Happy, Sad, Calm, On edge, Angry, Excited, Nothing
-How did the music make you feel?
-How did Video 1 make you feel?
-How did Video 2 make you feel?
-How did Video 3 make you feel?
-How did Video 4 make you feel?
You can just write your answers in a list in the same order as the questions
I made sure a wide range of people answered the questionnaire. If I only asked artists at college they may have more of an affinity towards visual stimuli compared to most. I also made sure to ask both older and younger audiences.