lecture: identity

Ideas on pre-modern identity although interesting seemed irrelevant to todays society though may apply still in other parts of the world. Modern day identity can be a way to humanise non human ideas and objects. The creation of characters can contain "identity" similar to that you could fabricate for yourself on a dating website, both can be argued are as real as each other. Containing an identity with my work will make it more relatable to people by humanising it. Big companies and ad campaigns have been doing this for a long time, by taking popular identity and applying to there own brand. Although often criticised it does prove effective. Whether that is done through character or through its aesthetics crafting that relatability into my work is something that happen to keep engaging audiences. This can however stem from just trying to create original work rather than mass producing something based on a series of things that already exist.