I put down a long list of apps I enjoyed but also rated them if I would play them again which is a defining factor for me. I tried a very wide variety of apps outside the ones I selected mostly using: Chrome experiments, android experiments, onepagelove, app.itize.us and from other websites.
Out of the 15 apps I tested I found that 6 had that sticky factor where I wanted to go back and play with them again, which were marked one the end of the spread sheet. What was apparent to me was all the "successful" apps had higher levels of interactivity but also the interactivity felt very "mechanical", which is that you feel like your interactions have a very direct affect in the app.
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